Is your site’s body text big enough to read effortlessly?

In general, body text should be as large as it can be, whilst still fitting in with the rest of the page, and optimised to provide users with the best possible display.  The text used in the body of a site is important for communicating meaning, making it a key element of the page. By rendering it too small we risk limiting its effectiveness, so where possible and appropriate it’s always best to aim for a larger option.

Deliver a better UX with enhanced typography

Web designers generally adopt a pragmatic approach because it’s impossible for them to know exactly, which gadgets visitors to the site will be using.  However, they need to be reasonably confident of covering all bases, so as a rule most websites are designed with body text between 15 and 18px – that’s somewhere between 11pts and 13.5pts on a document, but it’s possible to go even larger.   Here are three reasons why enhanced typography can change the overall appearance of a website.

It looks good, even from a distance

People browse the web on all types of gadget, from phones  to smart TVs, and when  they’re using a larger device they may be viewing the screen from some distance – anywhere between 2 and 15 feet away.   Even handhelds are often viewed at arm’s length as people prefer not to have their face too close to the screen.  Therefore,  by enlarging specific elements and utilising every available bit of space, we can create a better experience for visitors.

The text is easier to read

Most readers will scan a webpage rather that going over every word, this is because they are often in a rush and just want to locate the information they need  fast.  You can help them achieve their goal by providing a larger typeface that increases readability for every age and level of reader.  Also, in terms of copy writing, bigger text means fewer words can fit on the page, so the content you provide will tend to be more succinct with less filler.

Visual impact is improved

Larger fonts can draw attention to specific words and phrases, giving you the opportunity to highlight a message with greater emphasis.  A bigger typography can reveal another feature of a website however – the quality of the font used.  At a reduced size, it can be hard for people to notice the subtle design flourishes in a great font, but by going for a larger option, you make these far clearer.

Four signs that your website is ready for a redesign

Calling in a web designer to revamp your site can feel like a big step, but a fresh new look can make all the difference in terms of performance, conversion and ROI. Here are four signs that suggest it really is time to update your web presence and keep your brand relevant in 2017.

User experience is poor

If people who visit your site continually have problems with broken links, load times or outdated content, then they will soon stop coming back for more. Sometimes things can look great at first glance, but if you test them out on a variety of devices, they soon appear glitchy and hard to navigate. As users don’t all think in the same way as web designers, so you might not get to hear exactly what the problem is until it’s too late. So, if your bounce rates are high and visitor numbers are on the wane, it’s worth addressing what’s going wrong with the help of a web professional

Your site is not ready for mobile traffic

Mobile buying is on the up and shows no signs of stopping, so if you still don’t allow people to search, browse and buy through their phone, you are missing out. To create a robust mobile site, web designers use different frameworks and coding than for desktop versions, just let them know what you want to accomplish. A mobile optimised site will give your on-the-go customers everything they expect from your main site, and quickly move your brand up the list in mobile search results.

Branding that needs a refresh

There’s only one thing worse than neglecting to brand your product and that’s branding it poorly. The themes and appearance of your site reflect upon your organisation as a whole, so use the opportunity to impress visitors and outshine the competition with intelligent branding. Take a step back and look at the colours, the images and the copy…. Consider whether the overall effect is consistent and looks professional. Your website should support your brand, so make it the best it can be.

Troubleshooting is a daily occurrence

When you spend more time fixing your website than you do on customer service, it would probably pay to have a more reliable hosting option in place. If your website has outgrown its original purpose, a good web designer can help you add more content and keep everything well ordered, so you can concentrate on running your business.