Calling in a web designer to revamp your site can feel like a big step, but a fresh new look can make all the difference in terms of performance, conversion and ROI. Here are four signs that suggest it really is time to update your web presence and keep your brand relevant in 2017.
User experience is poor
If people who visit your site continually have problems with broken links, load times or outdated content, then they will soon stop coming back for more. Sometimes things can look great at first glance, but if you test them out on a variety of devices, they soon appear glitchy and hard to navigate. As users don’t all think in the same way as web designers, so you might not get to hear exactly what the problem is until it’s too late. So, if your bounce rates are high and visitor numbers are on the wane, it’s worth addressing what’s going wrong with the help of a web professional
Your site is not ready for mobile traffic
Mobile buying is on the up and shows no signs of stopping, so if you still don’t allow people to search, browse and buy through their phone, you are missing out. To create a robust mobile site, web designers use different frameworks and coding than for desktop versions, just let them know what you want to accomplish. A mobile optimised site will give your on-the-go customers everything they expect from your main site, and quickly move your brand up the list in mobile search results.
Branding that needs a refresh
There’s only one thing worse than neglecting to brand your product and that’s branding it poorly. The themes and appearance of your site reflect upon your organisation as a whole, so use the opportunity to impress visitors and outshine the competition with intelligent branding. Take a step back and look at the colours, the images and the copy…. Consider whether the overall effect is consistent and looks professional. Your website should support your brand, so make it the best it can be.
Troubleshooting is a daily occurrence
When you spend more time fixing your website than you do on customer service, it would probably pay to have a more reliable hosting option in place. If your website has outgrown its original purpose, a good web designer can help you add more content and keep everything well ordered, so you can concentrate on running your business.