In general, body text should be as large as it can be, whilst still fitting in with the rest of the page, and optimised to provide users with the best possible display. The text used in the body of a site is important for communicating meaning, making it a key element of the page. By rendering it too small we risk limiting its effectiveness, so where possible and appropriate it’s always best to aim for a larger option.
Deliver a better UX with enhanced typography
Web designers generally adopt a pragmatic approach because it’s impossible for them to know exactly, which gadgets visitors to the site will be using. However, they need to be reasonably confident of covering all bases, so as a rule most websites are designed with body text between 15 and 18px – that’s somewhere between 11pts and 13.5pts on a document, but it’s possible to go even larger. Here are three reasons why enhanced typography can change the overall appearance of a website.
It looks good, even from a distance
People browse the web on all types of gadget, from phones to smart TVs, and when they’re using a larger device they may be viewing the screen from some distance – anywhere between 2 and 15 feet away. Even handhelds are often viewed at arm’s length as people prefer not to have their face too close to the screen. Therefore, by enlarging specific elements and utilising every available bit of space, we can create a better experience for visitors.
The text is easier to read
Most readers will scan a webpage rather that going over every word, this is because they are often in a rush and just want to locate the information they need fast. You can help them achieve their goal by providing a larger typeface that increases readability for every age and level of reader. Also, in terms of copy writing, bigger text means fewer words can fit on the page, so the content you provide will tend to be more succinct with less filler.
Visual impact is improved
Larger fonts can draw attention to specific words and phrases, giving you the opportunity to highlight a message with greater emphasis. A bigger typography can reveal another feature of a website however – the quality of the font used. At a reduced size, it can be hard for people to notice the subtle design flourishes in a great font, but by going for a larger option, you make these far clearer.